Beaujolais Nouveau was officially released after midnight this morning. I’m sure you set your alarms.
By French law and custom, the gamay beaujolais, signalling the the new vintage and upcoming holidays, is always released on the third Thursday in November. In the past it has been dropped from dirigibles, parachuted from the sky, delivered by hot air balloon and by many more inventive manners to drive enthusiasm. George Duboeuf has always lead the charge.
Here’s what Georges Duboeuf, founder of Les Vins Georges Duboeuf, had to say about the vintage: “It was a pleasure to watch these grapes develop and arrive at the winery. Now that the Nouveau is on its way to markets around the world, we can confirm that 2018 will be among the greatest vintages we’ve ever had.”
New this year is the Duboeuf rose, a delicious wine with citrus and peach flavors.
According to the press release, “The 2018 Georges Duboeuf Beaujolais Nouveau wines coming to the US will feature on their label an original, abstract oil painting called “Foolish Pleasure” by emerging artist Chloe Meyer. Following the success of 2017’s inaugural Artist Label Competition, the winery hosted the contest again this past winter, with more than 680 pieces of art submitted by artists all over the world. Over 7,000 votes cast were cast on social media (nearly double from the prior year), with the Nashville, TN, native named the winner. Ms. Meyer’s vibrant and colorful painting will adorn over a million 2018 Georges Duboeuf Beaujolais Nouveau bottles sold in the US. “
Beaujolais is a great wine to serve with a turkey feast on Thanksgiving.