Tom's blog

Has wine consumption hit its peak?

Wine consumption in the United States  has been on the upswing for 20 years, thanks largely to encouragement from health reports that show some benefits from moderate wine consumption. However, like all trends, sales may have reached their peak.

The Silicon Valley Bank Wine Division in its "State of the Wine Industry 2018" report projects growth to decline as much as 10 percent this year. That's down from last year's 10-14 percent growth.

Sales increases were unsustainable. There is only so much alcohol we can drink. The volume of wine we consume -- 2.3 gallons annually per person -- has doubled since 1993. California wineries have increased production in response to the trend 

Even though Americans have more dispensable income now and the nation's economic health is good, consumers aren't increasing their consumption. My bet, though, is that they are drinking better wine. Anyone want to study that?