Tom's blog

Bellacosa survives a test

Several years ago I interviewed Daniel Cohn who had just launched Bellacosa Cabernet Sauvignon in Oakville. Cohn had a business motto that intrigued me: make a $20 wine that looked and tasted like a $100 wine. He said he blind tasted the wine in restaurants and bars and people picked the Bellacosa over cabernets twice the cost.

I thought he had achieved his goal and said so in a column. I also tucked away a 2015 Bellacosa Cabernet Sauvignon in my cellar to see if it would age as well as some of the expensive cabernets.

I opened it the other day. It was absolutely great — still structured, alive and full of fruit. How about that….

The wine is selling for about $25 today, but it’s still better than wines twice the cost.