Those damn French are at it again. A blue wine is selling like quiche in southern France. Sacre bleu!

"Vindigo," a chardonnay made in Spain, is selling out at hotels in the French town of Sete. It is marketed by Rene Le Bail just in time for the vacation season along the Cote d'Azur. He likens the wine to the blue waters of the French Riviera and insists he will limit distribution to small on-premise locations.

The first 2,000-bottle order was sold in days. He's ordered 35,000 more bottles.

The turquoise color comes from a naturally occurring pigment, called anthocanin that's derived from filtering the white wine through grape skins. Frankly, it must look more like Windex.