President Trump is threatening to impose a tax on French wine shipped to this country in retaliation for France’s new tax on digital companies. The French tax would include Google, Amazon and Facebook — none of which are allies of the president but American companies nonetheless.

The war of words could mean that American consumers will pay more for their beloved French wine, but how much more is unclear. Those who favor French Bordeaux and Burgundy probably will not be discouraged by a small tax increase. Less wealthy wine consumers aren’t buying French wine anyway.

The only remarkable event here is that Trump doesn’t drink so it is rather ignorant for him to proclaim that American wine is better. I won’t get into that circular argument, but really, Trump should just stick with the argument that this is a counter-measure, not an issue of which country produces the best wine.