Tom's blog

It's about the people, not the wine

Several wine producers from Napa Valley have been posting on Facebook their experiences with the deadly fires that have literally engulfed wine country.  Many of them are expressing relief that they and their properties are safe while lamenting that others have not been so lucky.

One winemaker told about how her phone was ringing from customers asking questions about their wine orders. Really? With thousands of homes being ravagedby wire and more than 30 people dead, is this the time to ask a small wine producer to focus on their most recent order?

Unfortunately, many people from afar are more devastated by the loss of vineyards. However foreboding that image, it pales in comparison to the lives that have been lost. Even among those who have survived there is the loss of their homes to deal with. 

The vineyards will eventually recover and Napa Valley will be whole again sooner than you think. Let's just think about the fire's impact on people.