Cameron Diaz has joined the Hollywood crowd in launching her own branded wine label. The star of “Bad Teacher” has partnered with entrepreneur Katherine Power to market Avaline, a project that has been two years in development.

She said in a press release, “ We realized that we knew the contents of everything that went onto and into our bodies--why not wine? "

She said they would brace “clean wines,” or what I presume are organic wines.

The 'Bad Teacher' star - who has five-month-old daughter Raddix with her husband Benji Madden - says Avaline is collection of "clean wines", which are "full of natural goodness".

The collection so far includes a white and a rose that will sell for $24 a bottle. They will be sold at Whole Foods and eventually at Safeway and Target.