With the pandemic in check and people returning to their routines, direct-to-consumer sales have slowed.

According to data tracked by Nielsen, off-premise sales fell dramatically in April. They are still higher than 2019 numbers, but clearly consumers are back buying wine in their favorite retail stores and in restaurants.

Surprisingly, wines selling for more than $20 continue to do very well. The average bottle price of April shipments increased $7 to nearly $40. Shipments of $50-plus wines are seeing double-digit growth.