The Telegraph recently reported that young French people are abandoning the red wine from Bordeaux in favor of light whites and roses. The 6% drop in sales of Bordeaux has led producers from France’s most elite growing region to start pushing their white wines. Very few of them make rose because, well, rose is so declasse.

In fact, young people in France say they drink wine as an aperitif rather than with meals.

Said Louise Descamps, 28, an assistant television producer: “It’s a change in lifestyle from our parents’ generation. They used to drink mainly red wine at dinner, but we tend to drink more at bars or parties. My friends and I drink more rosé or white. I still enjoy reds from time to time, but only ever with dinner.”

Rose sales have tripled in France in the last two decades; they now account for a third of the wine sold in France.

Imagine that? French Bordeaux and Burgundy were the most desirable wine among the French for generations. Today, however, not only has per capita wine consumption decreased dramatically, but so has the desire for the country’s most prestigious wines.

I can’t imagine Bordeaux producers making rose out of their merlot and cabernet sauvignon, but who knows? First-growth rose anyone?

Not surprisingly, many experts are scoffing at the ntion of Bordeaux changing direction. Wine critic Yohan Castaing told the Telegraph: “It’s not because rosés made in other parts of France work well that they’ll work in Bordeaux. They’re not really part of Bordeaux’s DNA.”