I met again with Jon Priest to taste some of his great pinot noirs and chardonnay from Etude. I first met Jon more than a decade ago while touring Carneros. He was filling the shoes of Etude's founder, Tony Soter. Treasury Wine Estates had just bought the winery, but Soter was obligated to stay on for a spell. Soter's legacy was pinot noir -- a passion he pursues to this day but in the Willamette Valley.
Priest doesn't have much stock in what he calls "cocktail wines," those pinot noirs that are loaded with extracted fruit, oak, alcohol and especially sugar. Meomi and Menage et Tois come to mind, although he was too professional to cite any of the pinot noir producers he puts in the "cocktail" camp.
Priest said one day he was talking to an associate and said aloud that the next thing they'll be mixing with wine is coffee. Not long after that, someone did. Again, he wouldn't mention the wine, but I knew he was referring to Gallo's new Apothic Dark Roast. It's a Frankenstein. I don't know whether to serve it with my morning cereal or my evening dessert.
Robert Mondavi used to add wine to his morning coffee, if I remember his biography correctly. But he was one of a kind in more ways than one. Perhaps it was an Italian custom.
I asked Priest why someone hasn't yet mixed beer with wine. Today I read someone has! Curious Brewery in Great Britain adds chardonnay to its sour ale to make Curiouser & Curiouser. Let's hope it never leads England's shores or, worse, starts a trend.
Wine has been a blending liquid in a lot of mixed drinks -- mimosas are probably the most well known. But that combination seems to make more sense than beer.
I can't wait until they add wine to Gatorade.